Beamr was founded in 2009 by the prolific technology entrepreneur Sharon Carmel who counts two previous startup exits to his credit including a digital graphics and imaging technology company that rocketed to a $7 billion valuation on the London stock exchange, and a cloud synchronization company sold to Phoenix Technologies. Beamr serves the world's top Pay TV and OTT video service providers, the result of being a leading developer of content-adaptive video encoding and content-adaptive video optimization solutions that enable high quality, high performance, and bitrate efficiency for MSOs, streaming video distributors, broadcasters, and video streaming platforms.
The advanced imaging technology Beamr developed for our codecs are covered by eleven granted patents that are a part of the forty-four total patents the company holds that cover our best in class video optimization innovations. Though video quality and bitrate continues to be a core focus of development, Beamr recognized the prevailing trend to increase compute performance and density of software-based video encoding and transcoding infrastructure as a key to securing a competitive advantage for MSOs, streaming video platforms, and CDNs. At the same time, video system operators must enable encoding and delivery of advanced entertainment content, by embracing new technologies, capabilities, and standards such as HEVC, HDR, and 4K.
As a original inventor of content-adaptive technology introduced in 2013 as Beamr Video which was the world's first perceptual video optimizer, Beamr is well versed in the area of using a perceptually aligned quality measure to reduce bitrate. This is the basis for the Beamr rate-control called CABR which stands for Content-Adaptive Bitrate. CABR is the power behind the company's HEVC video encoder Beamr 5x and the H.264 encoder Beamr 4x. CABR is a Beamr proprietary invention that ensures guaranteed video quality at the lowest bit rate. When a user activates CABR, the user can realize an additional bit rate savings of as much as 50% for both HEVC and H.264 encoded files and streams.
In the video industry, quality claims are made by vendors and service providers, yet the methodology for verifying them are rarely disclosed. At Beamr, we verified our claims using a known International standard that provides Beamr customers the confidence to accept Beamr perceptual optimization technology. When viewing a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will be perceptually identical to the human eye under normal viewing conditions. This fact has been certified by numerous Hollywood golden eyes including those from Sony Pictures, Warner Bros., and NBCUniversal. In addition, Beamr performed a full battery of ITU BT.500 testing which proved the result of CABR to be perceptually identical to the original file or targeted quality. We encourage you to visit beamr.com to learn how Beamr pioneered this new segment of CAE content-adaptive encoding and optimization, using CABR.
At NAB 2019, Beamr demonstrated the results of an Intel silicon powered CABR solution, where for the first time, video distributors and 5G telco operators may use MEC to deliver the click here density, cost, and bitrate efficiency needed for high-volume applications like cloud gaming, 5G connected autonomous cars, real-time live sports streaming, VR, or any use case where high video quality at low bitrate is needed. For platform engineers, silicon accelerated CABR allows new product frontiers for demanding applications like video editing and publishing on the latest generation of mobile devices, tablets, and desktop computers.